Art on car, art on stage

Volvo’s Art Session sees yearly a group of artists succeed each other to create a bold artwork on a stage featuring one of their landmark vehicles as part of the design.

FatCap consulted to bring in Etam Cru, up and coming stars from the scene as part of the 2013 edition. The duo was given 8 hours to create an artwork that would shift the perspective of the space while covering the previous artist’s piece.

With their usual playfulness, Etam Cru decided to make the car left on stage ‘disappear’ at the core of a soap box car driven by a child. The design became one of the highlights of the program.

The event video is a good example of how the performance can be translated into a great, viral material, creating long-lasting impact on the audience.

Everything was great, from the creative ideas to the execution.

Michael Müller , Project Director

About this project

Type of project

Live Event

FatCap Agency designs and sets up live performances for product launches, trade shows, and community events. We favor interactive experiences that engage with your audience, and document it with professional videographers to create a powerful and long-lasting content.

View all Live Event projects

Style

Realism

An attempt to represent subject matter truthfully, without artificiality and avoiding artistic conventions, implausible, exotic and supernatural elements.

View all Realism projects

Location

Zurich

Zurich is a city of design. Influenced by Bauhaus, sleek forms and raw materials are often used, and marry well with street-art dynamics

View all projects in Zurich

Get in touch

We are here to help think and implement your next big creative project. Drop us a line and we'll call you back.

agency-paris@fatcap.com

13, rue Turbigo
75002 Paris, France

agency-ny@fatcap.com

45 E 11th Street
New York City NY 10004, USA

Get in touch

We are here to help think and implement your next big creative project. Drop us a line and we'll call you back.

Get in touch

We are here to help think and implement your next big creative project. Drop us a line and we'll call you back.

agency-paris@fatcap.com

13, rue Turbigo
75002 Paris, France

agency-ny@fatcap.com

45 E 11th Street
New York City NY 10004, USA

agency-paris@fatcap.com

13, rue Turbigo
75002 Paris, France

agency-ny@fatcap.com

45 E 11th Street
New York City NY 10004, USA