Decor of a ad shooting

How do you create a ‘graffiti party’ production decor in Miami that can feel authentic without being too raw?  Cross Production contacted FatCap with that specific problematic in the conception stage of a Vodafone commercial starring Bruce Willis and targeted for the Italian market. We brainstormed several alternatives, from using existing murals to building a decor from scratch.

We decided to create several pieces from scratch, as it allowed us more flexibility to create various pieces in different styles and mix and match them at will on site, depending on potential unforeseen factors such as light, frame composition or camera work. All 6 pieces were created in a decor production facility of Hialeah Gardens by 5 different artists and shipped once completed to the shooting location.

The center piece was obviously the Bruce Willis portrait, validated by the legend actor himself, and picked up by the director to be the main point of focus of the short movie.

The result, feat. Bruce Willis

The result allowed actors to take over and pretend to work on the pieces while Bruce Willis walked through the party, only to notice one of the murals was a giant portrait of himself.

About this project

Type of project

Live Event

FatCap Agency designs and sets up live performances for product launches, trade shows, and community events. We favor interactive experiences that engage with your audience, and document it with professional videographers to create a powerful and long-lasting content.

View all Live Event projects

Style

Realism

An attempt to represent subject matter truthfully, without artificiality and avoiding artistic conventions, implausible, exotic and supernatural elements.

View all Realism projects

Location

Miami

One of the world's capital of urban arts. Area Wynwood hosts best artists every December.

View all projects in Miami

Get in touch

We are here to help think and implement your next big creative project. Drop us a line and we'll call you back.

agency-paris@fatcap.com

13, rue Turbigo
75002 Paris, France

agency-ny@fatcap.com

45 E 11th Street
New York City NY 10004, USA

Get in touch

We are here to help think and implement your next big creative project. Drop us a line and we'll call you back.

Get in touch

We are here to help think and implement your next big creative project. Drop us a line and we'll call you back.

agency-paris@fatcap.com

13, rue Turbigo
75002 Paris, France

agency-ny@fatcap.com

45 E 11th Street
New York City NY 10004, USA

agency-paris@fatcap.com

13, rue Turbigo
75002 Paris, France

agency-ny@fatcap.com

45 E 11th Street
New York City NY 10004, USA