Decor of a ad shooting
How do you create a ‘graffiti party’ production decor in Miami that can feel authentic without being too raw? Cross Production contacted FatCap with that specific problematic in the conception stage of a Vodafone commercial starring Bruce Willis and targeted for the Italian market. We brainstormed several alternatives, from using existing murals to building a decor from scratch.
We decided to create several pieces from scratch, as it allowed us more flexibility to create various pieces in different styles and mix and match them at will on site, depending on potential unforeseen factors such as light, frame composition or camera work. All 6 pieces were created in a decor production facility of Hialeah Gardens by 5 different artists and shipped once completed to the shooting location.
The center piece was obviously the Bruce Willis portrait, validated by the legend actor himself, and picked up by the director to be the main point of focus of the short movie.
The result, feat. Bruce Willis
The result allowed actors to take over and pretend to work on the pieces while Bruce Willis walked through the party, only to notice one of the murals was a giant portrait of himself.