A running event in Paris

Nike has been commited for years to build an active community of runners all around the world. To further federate the community of ladies running in the french capital, Nike asked FatCap to create an interactive experience around the “We own the night” nightly 10k race.

The choice of a distributable wall

We commissioned french artist Shadow to create a custom installation out of wood, that could be partly painted during the event. We also wanted the wall to be distributable, as it is a great way to engage with an audience and involve participants in the art process.

The piece was mostly created in the artist’s studio, then shipped to the event location. The artist could finish up details, so the audience would see the result come to life before their eyes.

The following video, produced by FatCap, offers a great vision into the whole process, from the woodwork to the audience involvement.

We commission local and international artists to build a special interaction between brands and their audience. Let’s get in touch and see how we can make your next event special.

About this project

Type of project

Live Event

FatCap Agency designs and sets up live performances for product launches, trade shows, and community events. We favor interactive experiences that engage with your audience, and document it with professional videographers to create a powerful and long-lasting content.

View all Live Event projects

Style

Realism

An attempt to represent subject matter truthfully, without artificiality and avoiding artistic conventions, implausible, exotic and supernatural elements.

View all Realism projects

Location

Paris

Paris gave birth to several of the most influential worldwide artists. Street-art has transformed the city in the recent years.

View all projects in Paris

Get in touch

We are here to help think and implement your next big creative project. Drop us a line and we'll call you back.

agency-paris@fatcap.com

13, rue Turbigo
75002 Paris, France

agency-ny@fatcap.com

45 E 11th Street
New York City NY 10004, USA

Get in touch

We are here to help think and implement your next big creative project. Drop us a line and we'll call you back.

Get in touch

We are here to help think and implement your next big creative project. Drop us a line and we'll call you back.

agency-paris@fatcap.com

13, rue Turbigo
75002 Paris, France

agency-ny@fatcap.com

45 E 11th Street
New York City NY 10004, USA

agency-paris@fatcap.com

13, rue Turbigo
75002 Paris, France

agency-ny@fatcap.com

45 E 11th Street
New York City NY 10004, USA