A bold and different wine
Juan Muñoz Oca, head winemaker at Chateau Ste Michelle, knew his latest creation, Intrinsic was bold and different and would appeal to a more edgy and urban crowd. Ste Michelle wanted a bottle that would truly embodied the spirit of this creative Cabernet blend and found an absolute perfect match in street artist Zimer whose specialty is ‘ladies in red,’ feminine figures draped in intertwined vivid red graffiti letters.
The label design and bottle were conceived as a self standing piece of art reflecting the versatility and elegance of the wine.
Winemaker Juan Muñoz-Oca and artist Zimer share their views on this artistic collaboration.
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