A bold and different wine

Juan Muñoz Oca, head winemaker at Chateau Ste Michelle, knew his latest creation, Intrinsic was bold and different and would appeal to a more edgy and urban crowd. Ste Michelle wanted a bottle that would truly embodied the spirit of this creative Cabernet blend and found an absolute perfect match in street artist Zimer whose specialty is ‘ladies in red,’ feminine figures draped in intertwined vivid red graffiti letters.

The label design and bottle were conceived as a self standing piece of art reflecting the versatility and elegance of the wine.

Intrinsic Cabernet Sauvignon was ranked #32 on the list of the 100 best wines in the world by Wine Spectator in 2016 (reference)

Winemaker Juan Muñoz-Oca and artist Zimer share their views on this artistic collaboration.

We make great products have an even bigger impact with meaningful and beautiful packaging art. Get in touch to make your product unique.

About this project

Type of project

Product Design

Street-art can significantly strengthen a product positioning. We work with innovative marketers that are not afraid of deviating from the norm, and team-up with the best artists in the world to integrate aesthetics with powerful meaning.

View all Product Design projects

Style

Letters

Street-art letters express a message or a quote in an easily understandable, yet visually appealing way

View all Letters projects

Location

Los Angeles

The city of angels has a vivid street-art scene, and a futuristic and spacious architecture that makes any creative dream possible

View all projects in Los Angeles

Get in touch

We are here to help think and implement your next big creative project. Drop us a line and we'll call you back.

agency-paris@fatcap.com

13, rue Turbigo
75002 Paris, France

agency-ny@fatcap.com

45 E 11th Street
New York City NY 10004, USA

Get in touch

We are here to help think and implement your next big creative project. Drop us a line and we'll call you back.

Get in touch

We are here to help think and implement your next big creative project. Drop us a line and we'll call you back.

agency-paris@fatcap.com

13, rue Turbigo
75002 Paris, France

agency-ny@fatcap.com

45 E 11th Street
New York City NY 10004, USA

agency-paris@fatcap.com

13, rue Turbigo
75002 Paris, France

agency-ny@fatcap.com

45 E 11th Street
New York City NY 10004, USA