The leading lifestyle concept store in France
Citadium is one of the leading streetwear and lifestyle concept store in France with over 200 brands showcased in their 7 locations. For the opening of their new spaces in Marseille and Toulon, Citadium partnered with FatCap to translate their passion for street culture on their walls.
Working exclusively with local talents left free to express their own visions throughout the space, a focus was clearly set on finding the right feel and balance of artworks to punctuate the space while keeping things flexible to accommodate Citadium’s ability to adapt to its intense programming of events, activations and pop-ups.
Some pieces are inspired by local graffiti, other turn into more abstract representations around the themes of nature and sports.
The result contributes to create a raw and industrial environment (amplified by the architectural use of raw materials) that fantastically contrasts with the ordered beauty of the shelves.